Semantic Web in Action - Structured Data

So Google has been building a knowledge graph of things. To better facilitate your website to be included in Google knowledge graph and enhance its SEO you have to embed semantic web (SW) vocabulary to your website.

There are two types of embedding semantic web information on a web page.

• Microdata
• JsonLD

Apparently Google is embracing Json-LD, as it does not interleave semantic web content with actual data. it is easier for people to have webpages like that. To keep things separate.

Now take a look at http://www.ticketmaster.com/James-Taylor-tickets/artist/736262?brand=&tm_link=tm_homeA_g1&hot_ticket_brand=home . they seem to be using json-ld at the buttom of the page

<script type="text/javascript" src="http://s1.ticketm.net/en-us/js/747e40f982e7f1fa58755f8afd1a2654/json_ld.js"></script>
    <div id="json_ld"></div>

http://g.co/structureddata